Halbjahresbericht - China Security Solar Kamera Export Wachstumspunkt in der ersten Hälfte von 2024

According to online monitoring data from RUNTO, in the first half of 2024, the sales share of indoor surveillance cameras reached 56.1%, still occupying a dominant position. There is a high demand for high-pixel security solar cameras, especially in the 5MP and 8MP pixel markets, whose sales share increased by 8.6% and 5.2% respectively. This shows that the market demand for high-definition surveillance cameras is growing.

Security solar cameras  VS  traditional outdoor network cameras

The advantages of security solar cameras are their environmentally friendly features and flexibility. They are powered by solar energy, require no wiring, are flexible in installation, and are suitable for remote areas or outdoor monitoring scenarios. With the improvement of solar energy conversion efficiency and the advancement of battery energy storage technology, the battery life of this type of camera has been significantly enhanced, and it has intelligent functions such as remote control and intelligent identification, meeting diversified security needs.

Upgrade points for security solar cameras

In terms of product form, the sales share of gun-ball linkage cameras exceeded that of ball appearance for the first time, growing significantly, reaching 19.5%. Binocular and multi-lens products have also become one of the standard features for product iterations, with their total sales share reaching 31.9%, a year-on-year increase of 20.2%.

In terms of application scenarios, although the sales share of indoor surveillance cameras still dominates, reaching 56.1%, the proportion of security solar cameras is growing rapidly, from 37.2% in 2022 to 43.9% in the first half of 2024. In addition, the sales share of cameras with cry alarm cameras reached 22%, and the sales share of pet identification cameras was less than 5%, but the year-on-year increase exceeded 30%.

From the perspective of the global market, Chinese brands have obvious advantages in product pricing, especially in emerging countries such as Southeast Asia, Latin America, and the Middle East, which have strong demand and are key markets for Chinese security manufacturers to go overseas.

Security solar cameras from the user perspective?

Improving consumers’ awareness and demand for security, monitoring, and care are the fundamental driving forces for market growth. With the improvement of the understanding of smart products, the increase in the number of young parents and families with pets, and the intensification of “aging”, the three market segments of the elderly, infants, and pets will continue to receive attention, thereby increasing customer acceptance of solar cameras. Convenient installation and unlimited attention to our family provide great convenience for life.

Where are future opportunities?

It is expected that China’s surveillance camera sales will reach 56 million units in 2024, a year-on-year increase of 4.8%. With the application of AI technology, cameras will transform from functional products to smart products and be further integrated into smart homes. In addition, the launch of the algorithm store will improve the intelligence level of surveillance cameras and accelerate the application of fragmented scenarios.

Technological innovation and intelligent applications are the main growth points of the solar surveillance camera market. The integration of IoT and 5G communication technology will achieve higher-speed data transmission and more efficient remote management. The integration of artificial intelligence algorithms, such as face recognition, behavior analysis, etc., will improve the accuracy and response speed of monitoring and provide more intelligent security guarantees for public security, smart cities, and other fields.

To sum up, China’s security solar camera market has shown strong growth momentum in the first half of 2024, especially in terms of high pixels, intelligence, outdoor applications, etc. The market demand is strong, customer acceptance is high, and the future development potential is huge.